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Navigate the Critical Phase Between Product and Scale
Professional Assessment • Data-Driven Insights • Actionable Recommendations
More than 80% of startups and up to 60% of new products launched by enterprise product teams fail — often because funding, executive sponsorship, or internal support runs out before the team proves scalable market traction.
The Market Engineering Team Assessment is a comprehensive evaluation designed to measure your team's progress through the most critical phase of any new product — the journey from Initial Product Release to Minimum Viable Traction — whether you are a venture-backed startup or a new-product team inside a mature enterprise.
Critical Success Factor: More than 80% of startups and up to 60% of new products launched by enterprise product teams fail during the Traction Gap phase — for very similar reasons. This assessment identifies risks before they become fatal.
Data-Driven Decisions: Replace gut feelings with quantitative insights across all critical business dimensions.
Team Alignment: Uncover areas where your team has different perspectives and create unified strategic direction.
Investor Readiness: Demonstrate progress through validated Value Inflection Points that investors understand and value.
Team Participation: All team members complete the assessment independently
Dual Scoring: Each question gets quantitative (1-5) and qualitative responses
Expert Analysis & Workshop: Traction Gap Partners — or an official TGP Partner — delivers comprehensive report analysis and a live team workshop to align on next steps
Executive Summary: High-level overview of assessment results with key findings and recommendations
Heatmap Analysis: Visual representation of strengths and weaknesses across all functional areas
Gap Analysis: Detailed identification of critical gaps that need immediate attention
Radar Chart: Multi-dimensional view of performance across Product, Revenue, Team, Marketing, and Systems
Sentiment Analysis: Analysis of qualitative responses to understand team confidence and concerns
Comments Report: Compilation of all qualitative feedback organized by functional area and VIP level
Strategic Clarity:
Risk Mitigation:
Trained & Certified Experts: Official TGP Partners are trained and certified on the Market Engineering strategy, tactics, and operating model — they apply the same frameworks and language used by Traction Gap Partners.
Delivered By Your Partner: If you are working with an official TGP Partner (for example, through the ME Virtual Studio), your partner can sponsor this assessment for you and deliver the debrief and workshop themselves.
Report Analysis & Workshops: TGP Partners can lead the comprehensive report analysis and run a half-day or full-day team workshop to turn results into an aligned action plan.
Not Sure If You Have a Partner? Ask your Traction Gap contact — we will route you to the right partner or, when there is no partner assigned, deliver the analysis and workshop directly.
Traction Gap Partners is the original Market Engineering Studio. We're former operators who partner with leadership teams to equip them with proven systems, real-world operator insight, proprietary AI-powered clarity, and the cognitive engineering required to strategically outdefine and outcompete in their market.
Our frameworks and guidance have been used to generate multiple billion-dollar outcomes. At pivotal moments, we partner with you to bring the tried, tested, and proven system, guidance, and experience you need to achieve enduring market leadership.
Contact Information:
Email: bruce@tractiongappartners.com
Website: tractiongappartners.com
This assessment is designed for startups and enterprise teams developing new products. Results are confidential and used solely for generating insights to help your organization succeed.
Market Engineering Team Assessment — Traction Gap Partners. Contact: bruce@tractiongappartners.com · Home · Assessment overview (text) · Sample assessment (text) · Request access